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How Digital Marketing for Your Business Could Be the Difference Between Success and Failure

As the world becomes more digital each year, the importance of digital marketing is at an all-time high. Gone are the days of advertising your business in the local newspaper. Now, your reach has to extend to social media and other online outlets.

To secure the future of your business, you need a well-thought-out digital marketing budget that will help increase your return on investment. Having a lot of money and knowing where to invest it are two different things. If you don’t allocate your funds properly, your business will suffer.

Why Do You Need a Budget?

For a startup, it can be easy to rest on your laurels and calculate your income in your head. But once you reach the point of generating more revenue, it is vital to account for your income and expenses. Otherwise, how would you know if your business is, in fact, profitable?

If your business is not at the stage of hiring an account management team, consider one of the numerous accounting software programs available to you. These apps will give you the numbers that you need to know to keep your business on track.

Budgets are a crucial factor in making the right decisions for your business. Most first-year companies have some debt obligation, whether it be a business loan or a personal loan. In these situations, you don’t get to retain all of your year-end income. Account for the debt that you have to pay off.

Without an account management system, you may forget about these expenses and end up in more debt due to miscalculation. Loan companies aren’t going to play nice if you don’t uphold your end of the bargain. This situation is the downfall of many startup businesses.

As we’ll get into in our next section, a budget also helps you track the success rate of your investments. Naturally, you want to be earning more money than you put into a marketing campaign. Even if you bring in some new customers from an ad campaign, you won’t see a dime in profit if you go over budget.

Types of Marketing and Their Costs

Digital marketing is the lifeblood of your business, especially if you run a global company. Fortunately, reaching millions of people with a marketing campaign has never been easier.

With the booming popularity of social media and the internet in general, you need to take advantage of platforms that will help grow your business.


Search Engine Optimization is the most organic way to introduce your company to customers around the world. If you have a knack for content creation, this marketing tool could cost you nothing. The goal is to generate content that answers the questions of your target customer base while incorporating keywords that will help you rank high on search engines like Google and Yahoo.

If you need assistance with ranking high on SEO, there are thousands of copywriters who work freelance.

Email Marketing

Always be reaching out to potential customers through email. This method is the easiest way to connect directly with your audience base. Several programs help you track the success of an email campaign, like MailChimp and Campaign Monitor.

The costs of these apps vary but are usually relatively cheap.


Pay-per-click ads work precisely how their name suggests. You only pay when someone clicks the link you’re promoting. You’ll be able to list your website link at the top of topical search queries in your industry. Better yet, you set your budget for the campaign beforehand. Once your ad reaches your set budget, the campaign will end, so you never overspend.

As you can see, most of these marketing types are relatively inexpensive. The key is to make the most out of them to increase your return on investment. Other affordable marketing tactics include social media marketing, affiliate ads, and online press releases.

Find the one that works best for you!